Hello January
In 2023, I received three words from God, “Be Strategic and Scale. I was strategic but at the writing of this article, I scaled alright. I scaled some walls, hurdles, disappointments, unrealized goals and expectations. I had fun along the way too. Brian Royston is going to make sure of it but more importantly, I realized that there are some things that I should be doing and other things that I shouldn’t be doing. Surprisingly to me, I’m a risk taker. “Nothing ventured, nothing gained’ is the old saying but right now, I’m learning from being older that I must focus, be intentional and be even more strategic than I ever have before.
So for 2024, just in case I missed it, God gave me a whole phrase. Ready? Strategic Essential Brand Positioning. Yes sir and ma’am, God gave me a whole strategy. Then He added, just in case I missed it, also give it a Litmus Test before saying yes or no. Is it essential for my brand? Do I have the budget to be there? If I don’t go, will it make or break the brand? Is it a win/win situation or only a win for the host or promoter? Ouch! I know that last one hurt me too but tough times, serious entrepreneurs have to ask, research and respond to the hard questions. Even more so, they have to plan and execute a strategy, take action, owe up to any mistakes or errors, make corrections quickly and celebrate the victories with everything you can muster! It’s not time to quit, figure out what’s left, where you need to be, get your money together and let’s go!
Have you been asking yourself some hard questions? What are the answers? Are you still waiting on God to give you the answer or are you waiting on Him to change His mind with the answer, command, direction or assignment that He already gave you that you have done yet? Ouch! I know that hurts but time is short and we’ve learned from the last three years that you don’t have to be old or sick to die. Are you ready now or need more time?
If you need to talk, you know how to find me. www.talkwithroyston.com Let’s go!
Julia Royston
#bookbusinessboss
